The article is devoted to the development of a project for digitalization of tourist attractions in the context of increasing the attractiveness of the city. The authors explore the impact of digital technologies on the tourism industry and propose innovative approaches to improving the visitor experience. In the course of the work, the analysis of existing research on the use of digital solutions in tourism is carried out, and examples of successful implementation of digitalization projects of tourist facilities are considered. Special attention is paid to the conceptual apparatus associated with digital technologies in tourism, such as augmented reality, mobile applications and interactive stands. In addition, it is important to explore the opinion of tourists themselves about digital technologies in tourism, their preferences and expectations. This will help to create the most adapted and attractive digital products for visitors to the city.