@article{Korzhakov2026managing,
author={Korzhakov, V.A.},
title={MANAGING ARTIFICIAL INTELLIGENCE INVESTMENTS IN E-COMMERCE: THE AI-ROI METHOD FOR ECONOMIC EFFICIENCY ASSESSMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES},
journal={MOSCOW ECONOMIC JOURNAL},
publisher={Electronic science},
year={2026},
pages={193-203},
volume={11},
issue={6},
}