%0 Journal Article
%T MANAGING ARTIFICIAL INTELLIGENCE INVESTMENTS IN E-COMMERCE: THE AI-ROI METHOD FOR ECONOMIC EFFICIENCY ASSESSMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES
%A Korzhakov, V.A.
%K artificial intelligence investments, economic efficiency, investment appraisal, net present value, discounted cash flow, e-commerce, small and medium-sized enterprises, digital transformation, management
%J MOSCOW ECONOMIC JOURNAL
%D 2026
%N 11
%P 10
%I Electronic science