TY  JOUR
TI  MANAGING ARTIFICIAL INTELLIGENCE INVESTMENTS IN E-COMMERCE: THE AI-ROI METHOD FOR ECONOMIC EFFICIENCY ASSESSMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES
KW  artificial intelligence investments
KW  economic efficiency
KW  investment appraisal
KW  net present value
KW  discounted cash flow
KW  e-commerce
KW  small and medium-sized enterprises
KW  digital transformation
KW  management
JO  MOSCOW ECONOMIC JOURNAL
AU  Korzhakov, V.A.
PY  2026
IS  11
PB  Electronic science