%0 Journal Article %T METHODOLOGICAL FOUNDATIONS FOR DEVELOPING A UNIVERSAL MODEL OF THE GEOCULTURAL IMAGE OF A TERRITORY %A Volkova, T.A. %A Ivaschenko, V.E. %A Anisimova, V.V. %K geocultural image, universal model, territorial identity, cultural codes, geocultural branding, multimodality, symbolic space, natural-cultural complex, regional representation, digital cartography %J MOSCOW ECONOMIC JOURNAL %D 2026 %N 0 %P 14 %I Electronic science