TY  JOUR
TI  THE CONCEPT OF A COMMUNICATION STRATEGY FOR THE IMPLEMENTATION OF A FOOD RETAIL ENTERPRISE OF THE “SUPERMARKET” FORMAT IN RUSSIA
KW  retail
KW  communication strategy
KW  grocery retail
KW  retail chain
KW  digital technologies
KW  supermarket
JO  MOSCOW ECONOMIC JOURNAL
AU  Medvedev, D.V.
PY  2024
IS  9
PB  Electronic science