TY  JOUR
TI  THE FUTURE OF WORK IN B2B SALES: ANALYZING THE IMPACT OF GENAI ON SALESPERSON ROLES AND SKILLS
KW  generative artificial intelligence (GenAI)
KW  B2B sales
KW  business process optimization
KW  product personalization
KW  professional development
KW  technological innovations.
JO  International Journal of Applied Sciences and Technology Integral
AU  Bukhtueva, I.A.
AU  Khatyanov, S.A.
PY  2024
IS  0
PB  Electronic science