TY JOUR TI «GREEN» MARKETING AS A TOOL FOR CREATING A SUSTAINABLE COMPETITIVE ADVANTAGE OF A COMPANY KW «green» marketing KW environmental marketing KW marketing mix (4Ps) KW «green» marketing strategies KW sustainable development KW socially responsible marketing KW competitive advantage JO MOSCOW ECONOMIC JOURNAL AU Savinova, E.V. PY 2024 IS 9 PB Electronic science