TY  JOUR
TI  «GREEN» MARKETING AS A TOOL FOR CREATING A SUSTAINABLE COMPETITIVE ADVANTAGE OF A COMPANY
KW  «green» marketing
KW  environmental marketing
KW  marketing mix (4Ps)
KW  «green» marketing strategies
KW  sustainable development
KW  socially responsible marketing
KW  competitive advantage
JO  MOSCOW ECONOMIC JOURNAL
AU  Savinova, E.V.
PY  2024
IS  9
PB  Electronic science