@article{Ernazarova2024evaluation,
author={Ernazarova, Y.T.},
title={EVALUATION OF THE EFFECTIVENESS OF INTEGRATED MARKETING STRATEGIES FOR CONSUMER GOODS (BASED ON THE EXAMPLE OF SOCIAL MEDIA MARKETING)},
journal={MOSCOW ECONOMIC JOURNAL},
publisher={Electronic science},
year={2024},
pages={10-25},
volume={9},
issue={12},
}