%0 Journal Article %T DEVELOPMENT OF MEASURES TO MAINTAIN THE STRATEGIC INVULNERABILITY OF RETAIL ENTERPRISES %A Tkachenko, I.V. %A Anisimova, O.S. %A Lysenko, P.I. %K strategy, events, market segmentation, dry rations, product range, advertising, costs, sales volumes, profit %J MOSCOW ECONOMIC JOURNAL %D 2025 %N 10 %P 16 %I Electronic science