TY JOUR TI DEVELOPMENT OF MEASURES TO MAINTAIN THE STRATEGIC INVULNERABILITY OF RETAIL ENTERPRISES KW strategy KW events KW market segmentation KW dry rations KW product range KW advertising KW costs KW sales volumes KW profit JO MOSCOW ECONOMIC JOURNAL AU Tkachenko, I.V. AU Anisimova, O.S. AU Lysenko, P.I. PY 2025 IS 10 PB Electronic science