Changes in the modern economy in almost all its spheres are caused by technological changes, which are based on new technologies that have replaced the previous basic technologies. This allows us to meet the needs and preferences of consumers at a different technological level. Digitalization technologies are one such example. The issues of digitalization of business processes and the spread of information technologies in the service sector are becoming extremely relevant in the modern economy. The conducted research led to the conclusion that there is a possibility of introducing digital innovations in the field of public catering in three areas: digital technologies for business processes and activities; digital technologies integrated into specific workplaces; digital technologies in social and humanitarian spheres of activity with the possibility of dissemination in the service sector. At the same time, the successful and continuous development of digital technologies, as well as qualitative changes in the activities of socio-economic systems, require transformations in the formation of conditions and abilities for the effective use of the advantages of innovation. In this regard, the study is focused on substantiating the theoretical and methodological provisions of building a model for forming an idea of the innovative value of a service for public catering enterprises in the context of the digital transformation of the service sector through strategic innovative solutions. To this end, the article examines the main features of the digitalization of catering enterprises, new technologies in the process of production, trade and service, as well as the creation of innovative value of a product/service. The article substantiates a methodological approach to the development of a model that forms a judgment about the innovative value of a service, based on the interpretation of its content in accordance with the author’s interpretation of the innovative value of the service and the features of the digital transformation of the architecture of business processes of public catering enterprises. The result of the research is the conceptual provisions of the formation of ideas about the innovative value of services for the formulation of a strategy for the development of catering enterprises in the context of digital transformation. The paper substantiates a methodological approach to the development of organization management in the context of digital transformation focused on the food industry on the example of the city of Samara.