In the article the results of complex, ecological, social and economic analysis of miscalculations in meat production at large livestock complexes and, first of all, at tethered keeping of cattle are considered. The evaluation of the efficiency of beef production according to the intensive-pasture technology of introducing beef cattle breeding, which has been successfully tested in several regions of the Volga region and the Urals and has highly proved itself in a number of agricultural enterprises of Mordovia, is given. The research was conducted in 2019-2023. In the course of application of this economical and ecologized technology, fodder lands are effectively used, the highest quality organic («grass») beef is obtained. Estimated social efficiency is the creation of about 5000 jobs for small businesses in rural areas. In addition to these benefits, intensive grazing helps to prevent "landscape fires" and to conserve natural heritage and biodiversity.