The article provides a justification for the introduction of adaptive biotechnologies to ensure the competitive advantages of SIRIUS M LLC in Nalchik, Kabardino-Balkarian Republic. The effectiveness of soil fertility management is shown by improving the plant nutrition system by replacing chemical fertilizers with microbiological ones. Comparative characteristics of various types of biofertilizers are presented, the scope of which extends to vegetable crops, and, above all, to tomatoes grown by SIRIUS M LLC. The effect of each fertilizer is considered. Recommendations on the use of microbial fertilizers are given. The costs of pur-chasing fertilizers and the effect of their use in comparison with chemical fertilizers are calculated. The possibility of replacing chemical plant protection products with insect entomophages is considered. Entomophages that destroy the most dangerous insect pests of tomatoes have been monitored. The effectiveness of the use of biological plant protection products has been determined. The cost of advertising is calculated, reflecting the competitive advantages of SIRIUS M due to the production of environmentally friendly products due to the replacement of chemi-cal preparations with biological ones. Various types of the resulting effect are con-sidered, depending on the proposed measures.