Abstract and keywords
Abstract (English):
The work is devoted to the analysis of prospects and opportunities for the development of IT marketing research, their effectiveness, customer loyalty of IT products. Considered how to implement a successful IT marketing company. Examples of successful, large companies are given.

Keywords:
IT, marketing, efficiency, management, product, company
Text
The work is devoted to the analysis of prospects and opportunities for the development of IT marketing research, their effectiveness, customer loyalty of IT products. Considered how to implement a successful IT marketing company. Examples of successful, large companies are given.
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