The article examines the possibility of using mechanisms of cross-cultural marketing in modern conditions of the sectoral sanctions US and EU against the Russian economy and Russian retaliatory embargo. The author examines the implementation of an effective system of cross-cultural marketing as a factor of competitiveness of production of goods and services of economic entities and economy as a whole. The author's scheme of interrelation of competitiveness, cross-cultural marketing and business is presented.
cross-cultural management, cross-cultural marketing, cross-cultural capital, international business, international cross-cultural marketing of business, effective system of cross-cultural marketing, sectoral sanctions, embargo, import substitution
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