KORPORATIVNAYA KUL'TURA KAK FAKTOR RAZVITIYA INNOVACIONNOY INFRASTRUKTURY PREDPRIYATIYA
Abstract and keywords
Abstract (English):
The article deals with the possibilities of increasing the competitiveness of service enterprises through the introduction of an innovative organizational culture. Factors influencing the effectiveness of managerial decisions in the field of innovative culture are revealed. The technology of the process of developing an innovative organizational culture is proposed.

Keywords:
innovations, organizational culture, development goals, services, competitiveness, types of organizational culture
Text
The article deals with the possibilities of increasing the competitiveness of service enterprises through the introduction of an innovative organizational culture. Factors influencing the effectiveness of managerial decisions in the field of innovative culture are revealed. The technology of the process of developing an innovative organizational culture is proposed.
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