Russian Federation
Russian Federation
Russian Federation
The paper considers a practical example, the result of the clustering of queries in the Yandex search system, collected from the Google search engine, is shown. As a result, 400 requests were processed with clustering threshold 2, using strict clustering, 121 groups were formed according to the results (of them 108 groups containing two or more requests, 13 groups containing 1 query). These groups can be used as keywords for creating a content marketing strategy.
content marketing, query clustering, consumer search, search engine marketing
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