This article reveals the strategy of e-mail marketing B2B. The necessity of outsourcing - the transfer of atypical or "undemanding" business processes for your business, outsourced work, to a specialized company, is grounded. It is justified that the BYOD business policy should be kept under control. The necessity of an actual client base for successful direct marketing on the basis of IT is determined. The possibilities of achieving success and money in the information business are analyzed. The most known systems of electronic money are investigated. There is a detailed description of WebMoney (WM) and crypto currency. A model for calculating the rate of Crypto-currency without taking into account the stochastic component is proposed.
e-mail marketing, B2B, outsourcing, business policy, BYOD, direct marketing, WebMoney, crypto-currencies, calculating the rate of Crypto-currency
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