Russian Federation
Russian Federation
Comprehensive state support for agriculture has led to a sharp increase in the number of peasant (farmer) farms across the country. The dynamics of their agricultural production is positive, but there are still problems of selling the finished product, there are new ways of marketing. Sales to Resellers and through agricultural markets are gradually becoming obsolete. The article shows the ways to improve the marketing strategy of peasant (farm) farms by introducing promising sales channels under a single regional product brand.
food security, food supply, Smolensk production, agricultural products, peasant (farm) economy
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