The article is devoted to the actual problem of improving the advertising activities of modern enterprises. The aim of the work is to determine the nature and methods of research of promotional activities, the definition of problems of promotional activities in the "APP" Ufa. We used such methods as description, observation, analysis and synthesis, study of literary sources, etc. The study made it possible to identify problem areas of advertising activity for the development and implementation of recommendations for improving advertising activity of “APP” in Ufa in further studies, which will increase the efficiency of the company as a whole and will contribute to its profitability and competitiveness.
advertising, advertising, advertising research, advertising tools, advertising effectiveness
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