Aktivnaya realizaciya strategiy diversifikacii predpriyatiy nachalas' v seredine HH stoletiya v SShA. Segodnya shirokaya diversifikaciya predpriyatiy preimuschestvenno harakterna dlya Ameriki, Zapadnoy Evropy, Yaponii i Yuzhnoy Korei. V usloviyah rynochnoy konkurencii realizaciya obosnovannoy strategii diversifikacii deyatel'nosti predpriyatiya pozvolyaet umen'shit' riski ego funkcionirovaniya putem raspredeleniya ih na raznye vidy i napravleniya deyatel'nosti. S uchetom vozmozhnoy stepeni neopredelennosti buduschey situacii na rynkah produkcii i syr'ya, izmeneniya sprosa i ozhidaniy potrebiteley, finansovo-ekonomicheskih usloviy predprinimatel'skoy deyatel'nosti realizaciya strategii diversifikacii mozhet stat' usloviem dlya polucheniya predpriyatiem stabil'noy pribyli, sohraneniya ekonomicheskogo rosta i povysheniya effektivnosti ego deyatel'nosti. V sovremennyh usloviyah na rossiyskih predpriyatiyah formiruetsya trend provedeniya diversifikacii deyatel'nosti kompanii, kotoraya pozvolyaet rasshiryat' kompleks proizvodimyh predpriyatiem tovarov i uslug. Pri etom vazhno pomnit', chto dlya kazhdoy organizacii predposylki i celi provedeniya diversifikacii razlichny. V nastoyaschee vremya v Rossii formiruetsya «kul'tura» diversifikacii. Na gosudarstvennom urovne sostavlyayutsya srednesrochnye i dolgosrochnye plany sbalansirovannogo i ustoychivogo razvitiya ekonomiki, a na lokal'nom, na urovne predpriyatiy, - produktovye strategii i biznes-plany. V dannoy stat'e predlagaetsya rassmotret' opyt diversifikacii zarubezhnyh kompaniy i vyyavit' sredi nih luchshie praktiki.
diversifikaciya biznesa, inzhiniringovaya kompaniya, formirovanie diversificirovannogo portfelya, benchmarking, metodologicheskie rekomendacii
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