Abstract and keywords
Abstract (English):
The creation of a business model is not limited to drawing up a business plan or defining a niche for a product. First of all - a detailed strategy that will simulate the entire process of interaction with the client and identify the main motivating factors. These issues are disclosed in this paper.

Keywords:
purpose, influence, means, business model, element, motivation, plan, dream, mission, organization, analysis, task, business, strategy, estimation
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