UDK 330.341.2 Развитие производственных отношений. Институционные изменения
This article explains the essence of inter-company interaction in the digital economy using the principles of an evolutionary approach. The evolutionary theory of firms explains inter-firm interaction through persistent differences and dynamic changes based on learning and adaptation to the external environment. An alternative approach to defining firm boundaries in inter-firm interaction based on codification of information and minimization of transaction costs is also described. The article argues that for effective inter-company interaction, participants must set up their exogenous routines in accordance with the rules, and optimizing the activities of each participant individually is not the key to success. In addition, the evolutionary theory of the firm recognizes the importance of limited rationality and information and emphasizes the need to configure the interfaces of exogenous routines in accordance with the rules for effective inter-firm cooperation.
evolutionary approach, routines, inter-company interaction, exogenous and endogenous routines, digital economy, firm
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