Russian Federation
from 01.01.2016 until now
Russian Federation
Russian Federation
Russian Federation
UDK 338.48 Экономическая политика в области туризма. Экономика туризма
The relevance of this article is that industrial tourism is a relatively new direction in tourism activities. The purpose of the article is to analyze the activities of industrial enterprises of the Sverdlovsk region, which are involved in the field of industrial tourism. The article uses the following research methods: the factor analysis method allows us to analyze the influence of individual factors on the promotion of tourist services in industrial tourism. The article also uses methods of analysis and synthesis when studying individual industrial enterprises of the Sverdlovsk region. The results of the article are regional data that confirm the development of industrial tourism in the region. Examples are given in Table 1, which enterprises of the region are already involved in the field of industrial tourism. The indicators of the application of the innovative potential of industrial enterprises to maintain their brand are analyzed. In conclusion, the authors note that the development of industrial tourism is an important direction for creating human resources in the region, for attracting investment from regional enterprises and for a positive image of industrial enterprises.
industrial tourism, regional enterprises, innovations in production, tourism activities, tourism services, human resources, investments in production
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