Abstract and keywords
Abstract (English):
In article the theory of marketing and its application in agriculture are considered. Features of branch of agriculture, her communication with supplying and processing industries imposes specifics on application of marketing strategy. These countries and financial opportunities of a sales market characterizing food security are analysed.

Keywords:
agromarketing, marketing functions, food security, consumer demand
Text
In article the theory of marketing and its application in agriculture are considered. Features of branch of agriculture, her communication with supplying and processing industries imposes specifics on application of marketing strategy. These countries and financial opportunities of a sales market characterizing food security are analysed.
References

1. Marketing. Menedzhment: ekspress-kurs / F. Kotler, K.L. Keller. Sankt-Peterburg [i dr.]: Piter: Mir knig, 2012. 479 s.

2. Marketing v shemah, risunkah, tablicah: Uchebnoe posobie / P.S. Zav'yalov. M.: NIC INFRA-M, 2014. 336 s.

3. «Torgovo-promyshlennye vedomosti» old.tpp-inform.ru.

4. Doklad gruppy ekspertov Izborskogo kluba pod rukovodstvom akademika RAN S.Yu. Glaz'eva izborsk-club.ru.

5. Upravlenie marketingom: [uchebnik dlya vuzov: perevod s angliyskogo] / N. Kapon, V. Kolchanov, Dzh. Makhalbert. Sankt-Peterburg [i dr.]: Piter: Lider, 2010. 832 s.

6. Doktrina prodovol'stvennoy bezopasnosti RF - http://kremlin.ru/news/6752.

Login or Create
* Forgot password?