UDK 339.372 Система продажи товаров в розничной торговле
The article studies the development of shopping centers from marketplaces to the mall formats of the future. The author notes that trade as a phenomenon has existed since ancient times, over time the formats of shopping places have experienced significant changes, from small markets to complex shopping centers, adapting to changes in society and technology. The historical development of shopping centers is described, from the agoras of ancient Greece to modern shopping complexes, whose emergence was triggered by the industrial revolution and the development of automobile transportation. The article also discusses the impact of internet shopping and the pandemic on classic shopping centers, highlighting the shift in consumer preferences towards online shopping and the need for shopping centers to adapt to the new conditions. The author offers reflections on the future of shopping centers, their potential evolution into socio-cultural and entertainment spaces capable of offering visitors a unique experience not available with online shopping. The analysis emphasizes the importance of innovation and flexibility in mall management for malls to continue to thrive in a changing world.
evolution of shopping centers, history of trade, retail development, prospects of shopping complexes, impact of online trading, adaptation to the pandemic, innovations in shopping centers, multifunctional commercial spaces
1. Claridge A. Rome. Oxford University Press, 2010.
2. Gryun V., Smit L. Torgovye centry SShA. Planirovka torgovyh centrov. New York: Reinhold Publishing Corporation, 1966.
3. Asaul A.N., Zagidullina G.M., Sirazetdinov R.M., Lyulin P.B. Ekonomika nedvizhimosti. 18th ed. Moskva: Vysshee obrazovanie, 2020.
4. Fotoistoriya: Kak stroili TC «Krasnoyar'e» URL: https://newslab.ru/photo/721877
5. «Ohotnyy ryad» pokazhet, kak on stroilsya URL: https://www.retail.ru/news/okhotnyy-ryad-pokazhet-kak-on-stroilsya/?PageSpeed=noscript
6. Traffic index [Elektronnyy resurs] URL: https://trafficindex.ru/
7. Howe N., Strauss W. Millennials Rising: The Next Great Generation. New York: Vintage Books, 2000.
8. Brown M., Lubelczyk M. The future of shopping centers // AT Kearney. 2018. URL: https://www.kearney.com/industry/consumer-retail/article/-/insights/the-future-of-shopping-centers-article
9. Yumaguzin V.V., Vinnik M.V. Prognoz chislennosti i demograficheskoy nagruzki naseleniya Rosii do 2100 goda // Problemy prognozirovaniya. 2022. No. 4.
10. Shafranov I. TPU: transportno-peresadochnyy ili torgovo-parkovochnyy uzel? // Vysshaya shkola urbanistiki imeni A.A. Vysokovskogo. URL: https://urban.hse.ru/tpu_msk
11. IPCC. Global Warming of 1.5 ºC URL: https://www.ipcc.ch/sr15/