Abstract and keywords
Abstract (English):
The work reveals what marketing is and what the marketer does? Sales from the marketing standpoint are considered. Analyzed how to link sales, advertising and PR («public relations») into one system. It is investigated, whether marketing after fulfillment of purchase comes to an end and how correctly to use digital-tools, their characteristic is given. The advantages of Internet marketing are revealed.

Keywords:
marketing system, sales, advertising communications
References

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