5 WAYS PRESERVATION AND MAINTENANCE OF THE RELATIONS WITH THE EXISTING CLIENTS BY MEANS OF CRM SYSTEMS
Journal: INTEGRAL
№ 4
, 2018
Rubrics: ECONOMICS SCIENCE
Authors:
1.
MSUTM named after K.G. Razumovsky (FCU)
Type:
Article
Pages:
from
to
Status:
Published
Received:
06.12.2018
Accepted:
15.12.2018
Published:
25.12.2018
Subject area:
UDK 004.4 Программные средства
Language:
English
Keywords:
existing clients, company, management, relationship, preservation and maintenance of the relations, Customer Relationship Management System
Abstract (English):
In this article importance of preservation of the relations with the existing clients, despite the habitual strategy of the companies more directed to attraction of new is considered. The reasons of priority of such strategy are established and in a counterbalance three reasons explaining benefit from customer focus on the customers who are already cooperating with the company are designated. 5 ways of preservation and maintenance of the relations with the existing clients by means of Customer Relationship Management System for the purpose of fast and effective maximizing profit are offered.
In this article importance of preservation of the relations with the existing clients, despite the habitual strategy of the companies more directed to attraction of new is considered. The reasons of priority of such strategy are established and in a counterbalance three reasons explaining benefit from customer focus on the customers who are already cooperating with the company are designated. 5 ways of preservation and maintenance of the relations with the existing clients by means of Customer Relationship Management System for the purpose of fast and effective maximizing profit are offered.
Keywords:
existing clients, company, management, relationship, preservation and maintenance of the relations, Customer Relationship Management System
existing clients, company, management, relationship, preservation and maintenance of the relations, Customer Relationship Management System
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