UDK 338.32 Производственные мощности. Использование производственных мощностей. Эксплуатация производственных мощностей
The article discusses the issues of using the potential of modern information technologies, in particular, digital platforms, in order to ensure efficiency joint promotion of regional tourism products. These platforms usually have a user-friendly interface that facilitates the search for the most suitable tourist product for a particular consumer, as well as online booking of places in accommodation facilities, and even often the exchange of consumers of tourist services. At the same time, the effectiveness of the digital platform depends largely on its ability to create and maintain a network effect. The toolkit for the formation of an interregional digital platform is presented and the expediency of implementing a two-level approach to the formation of such a platform is substantiated, as well as the algorithm of interaction between the parties within the framework of this model.
joint promotion of regional tourism products, information technology, interregional digital platform
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